Cookie policy

This website may use a technology called “cookies”. Cookies are small text files that contain information that is saved on your computer by the website you visit. They are used to increase the Website’s functionality and to help us analyze the use of the Website.

Types of cookies:

  • Persistent cookie: This type of cookie is used to remember information, settings, preferences or login credentials between sessions. The aim is to create a faster and smoother experience on the website. These cookies have an expiration date issued by the web server.
  • Session cookie: This type of cookie is used to track, for example, which language you have chosen on the website. During your visit to a website, such cookies are temporarily saved in the computer’s memory. A session cookie usually disappears when you close the browser.

Cookies list

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, for example your language setting or login information. These cookies are set by us and are called first-party cookies. We also use third-party cookies – which are cookies from a domain other than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Performance cookies

These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us know which pages are most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our website.

Cookie First or third party Purpose Duration
__hstc Third-party cookie provided by HubSpot The main cookie to track visitors. Contains the domain, utk, initial timestamp (first visit), latest timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). 30 min
__hssc Third-party cookie provided by HubSpot This cookie keeps track of sessions and is used to determine whether HubSpot should increment the session number and timestamps in the __hstc cookie. 6 months
_ga Third-party cookie provided by Google This cookie is used to distinguish individual users who visit the website for Google Analytics 2 years
_ga_XXXXXXXXXX Third-party cookie provided by Google The cookie is used to calculate visitor, session, campaign data and track website usage for the website analytics report. Cookies store information anonymously and assign a randomly generated number to identify unique visitors. 6 months
hubspotutk Third-party cookie provided by HubSpot This cookie keeps track of a visitor’s identity. It is sent to HubSpot when the form is submitted and used in contact deduplication. It contains an opaque GUID to represent the current visitor. 6 months
_lfa Third-party cookie provided by Leadfeeder This cookie is used to store and track audience reach for marketing purposes. 6 months

Targeted cookies

These cookies are set on our website by our advertising partners. They can be used by these companies to create a profile of your interests and show you relevant ads on other websites. They do not directly store personal information, but are based on unique identification of your browser and internet device. If you do not allow these cookies, you will experience less targeted ads.

Cookie First or third party Purpose Duration

Necessary cookies

These cookies are necessary for the website to function and cannot be turned off in our systems. They are usually only set in response to actions taken by you that constitute a request for services, such as setting your personal preferences, logging in or filling out forms. You can set your browser to block or warn you about these cookies, but some parts of the website will not work then. These cookies do not store any personally identifiable information.

Cookie First or third party Purpose Duration

Wematter also uses Google Analytics cookies to collect demographic information for marketing purposes. Users remain anonymous to Wematter. We only receive certain information from the supplier, so that we can target our marketing more effectively.

If you do not accept Wematter’s use of cookies, you can configure it in most browsers to reject cookies by changing the browser settings. However, this may limit the functionality and your use of the Website.

Contact information

If you have questions regarding how Wematter processes your personal data, you are welcome to contact Wematter via the contact form or at or by mail to:

Wematter AB
Södra Oskarsgatan 4
582 73 Linköping Sweden